What's the modern standard?

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     Some guys might ask "What is your standard of living?” Well I would rather prefer asking"What is the standard of ‘everything'?" Simply the modern standard. 

     A week ago I walked past a bookstore in Tsim Sha Tsui and I went in in search of some new books as usual. I was looking forward to buy Alan Greenspan's newly published book The Map And The Territory, an sequel to Age Of Turbulence, published in 2007. The price was not around HKD$250 as I expected, but an astonishing $333 just for a paperback. I guess this is usual price they put on these 'senior grade' books. So what price do people want things to be (in the future)? $800 for thin paperback book (not considering those expensive reference books). $50 for a normal pen? It's just something people can't afford. How they got up to this price,this must be a long story.They usually got hooked up to it. Let us just ignore it first. 

     As everyone knows, usually a successful product will not cost too much and have a brilliant quality. So what price tag should they put on, which is acceptable? Also,what quality should it have?


      After a research,we know that what prices people want.

BALL PEN (made in Japan) $5.50 BALL PEN (made in China) $2.00
BOOKS (published in Foreign Countries ) $110.00
BOOKS (published in simplifiedChinese,from mainland China) $65.00
BOOKS (published in traditional Chinese,from HK or Taiwan) $90.00

NOTEBOOK(good quality) $15.00
NOTEBOOK(cheap ones) $3.70


#1Note: Some of the cheaper products are not based on real product prices(Ex. Gamble notebooks(imitator of Gambol Notebooks)sold for only $4.00 for every notebook in average. Throughout the process, the company still makes a profit since their product only passes 3 channels from production to wholesale(in this case the PRC government did not secretly fund them).And each channel still made their money as like the store in Tsuen Wan sold them separately. But notice that it still makes up to some remarkable prices while degrading their paper quality.The paper they used there,is,simply terrible.
#2Note: Table from above is drawn from a $15 funded research.
#3Note:All books on the table are paperbacks.

A modern standard.Based on most of the citizen's official standard.And see what they want things to be.Note that the producers can lower the standard by offering them some below-standard stuff(if the technology reached the point that manufacturers were able to make a better specific product but they don't do so),but the scene won't last long after some visionary and powerful companies take their step forward. It'll lead the companies that produced below-standard stuff into the void.

This article may be not interest you at all,but remember make the price what the customer wants.Modern standard may be hard to archive since nothing is perfect,though establishing a regional standard is a must.So what is your modern standard for products? 

So the question came back again:What's the modern standard?People from different regions have different standards for life and the price they want sellers to put on the price tag.There is no need for a globalized price for something. Localize,I would say.Even if it do so,the "game" will not be so fun.And I suppose no one wants to ruin the game that's going on well.The prices will be kept different in every place.Of course it'll always play with the economy as everyone knows.Each country or region competes with another through the overall prices.

Written by Winston.

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